In 1977, Parle Agro launched Thums Up to meet the needs of the Indian market where Coca-Cola and Pepsi had been banned by the government. Over the next decade and a half, Thums Up rose to enormous success as it gained an 80% share of the market.
In 1977, Parle Agro launched Thums Up to meet the needs of the Indian market where Coca-Cola and Pepsi had been banned by the government. Over the next decade and a half, Thums Up rose to enormous success as it gained an 80% share of the market.
Marke | Coca Cola Company |
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Gewicht | 300ml, 200ml |
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